The Importance of having the right domain name.
Online business has come off age. Gone are the days when people were scared
to even click a buy-now button - people now maintain online wallets with advance
deposits so that they do not loose out on the last minute offer and bids !
Also the variety and diversity of available products and services which has
enough latitude to attract anyone and everyone has added fuel to this. The
options are many - from porn shows to chats to travel packages to outsourcing.
Added to this are the innovative marketing techniques now followed. Even some
site sell all of their words in any given article... your mouse just have to
touch them and pop open a wonderful and irresistible offer !
The only thing which still remain unchanged is the domain name the primary
vehicle of marketing of any online business - be it smartpay or hotclips or
coolbabes or houserent the basic information is always passed on to the
subconscious thru this name ! No wonder millions of dollars are spent on getting
the exact domain name for any serious venture which wants to succeed in today's
competitive web scenario with billions of site and billions of offers floating
around.... like the stars... an astronomer sees exactly a trillion of them in
the sky but only a nova or a supernova gets his attention...
Its not that you need a name like home.com or home.info or a three digit name to
be a successful in e-buisness. The primary objective is that the name should be
meaningful, easy to recall and connect to your business or offer and relevant in
terms of keywords related to search for your product and or services. Much has
been said about this but again a name like blue.com cannot be as effective like
blueskymobileshop if your shop is named Blue Sky and you sell mobile phones...
it has a recall value, people will remember and identify you very easily.
Coming to domain names the latest arrival on the scene are dot mobi domains. We
all know that the number of cellfone users far exceeds the Internet users and
before long browsing of the web will transfer to mobile phones at least for the
key sectors like music, video, photo clips, messaging, mail, shopping, auctions
which drives more traffic than any of the other services. This is also due to
the fact that the cellphone doubles up as a different gadgets and addresses many
areas like privacy, ease-of-use, portability and also for secure transactions.
It is just a matter of few months ( not even a year) before we see the mobile
wave rising with falling bandwidth cost and new application development.
So, before deciding on a domain name in a hurry, think clearly who your target
customers are and what message you want to convey. Also weigh the odds with a
name easy to remember or a name meaningful to your trade.
Debashis Dey is a veteran in the field of Media and Marketing and Project
Development utilising new media technologies. He also owns and operates the
website Mobidomainsale.com which
offers Top level and Premium dot mobi domain names. Apart from this he is also
webmaster of several youth community sites focused on youth activities in media
and start up ventures like
BusinessPartnerMatch and A1mp3
